I am as multi-cultural as they come. I was born in Dhahran, Saudi Arabia, after my parents moved there to work for an oil company named Aramco. I had the privilege of attending an American School up to the 9th grade, after which I moved to Illinois, where I attended Lake Forest Academy. After graduating from LFA, I pursued my Associates Degree from the College of DuPage. I eventually went on to attend the Institute of Business Management in Karachi, Pakistan, where I majored in Business Administration, with a focus in Marketing.
My professional career began with an internship at a top advertising agency in Karachi, Pakistan, called Interflow. My role was to provide support to the sales and marketing department with a focus on outbound marketing communications. I wrote content for their website, social media, and sales and marketing collateral. I also assisted with marketing graphics, creating internal marketing content, and assisted with trade show planning. Lastly, my role involved collaborating with the marketing department to develop new ideas to support lead generation. This is where I truly began to discover and appreciate the importance of goal-oriented marketing.
My first job was as a content marketer at a digital marketing agency. Within six months, I was promoted to Senior Manager of the Content Marketing Department. I was able to oversee and help the department grow from three copywriters, to eventually thirty-five content writers. My job comprised of managing content marketing campaigns and projects from inception to completion, conducting bi-weekly training workshops, administering quarterly appraisals, and quality control.
The company’s objective was to improve clients’ online visibility through content, link-building, blog posting, and other search engine optimization methods. By coordinating with the Search Engine Optimization department daily, I was able to comprehensively grasp how sustainable white-hat SEO is performed.
After working in digital marketing in Karachi, Pakistan for nearly three years, I got married and moved back to Chicago where I joined Diliberto Real Estate Services, LLC, also known as Real Estate Auctions, LLC. I’m responsible for day-to-day marketing operations and coordinate the production of public relations, media, promotions, and advertising. I also create and publish all due diligence for auction properties, along with taking pictures.
I have directly supervised and marketed commercial real estate worth more than $20 million within a short span of time. I look forward to continuing this upward trend and integrating new technologies with the concept of selling commercial real estate.