The home was truly a luxury mansion, custom built for the owner, which meant that finding a buyer for such a unique home was going to be challenging. We advertised in the Chicago Tribune, The Sun-Times, and the Wall Street Journal. Coverage of the auction was stellar and we continued to ramp up outreach over the next few weeks after commencing the campaign.
We reached out to our proprietary list of high-end home buyers, and were able to generate strong interest in a matter of two weeks. The auction was held on the expected date and the process yielded highly qualified bidders.