Luxury Home Auction 2018-03-14T11:46:12+00:00

Project Description

A Luxury Single-Family Home Auction

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

The owner of this 4 bedroom, 4.5 bathroom, De Paulo Construction home came to us for auction services. We at Diliberto Real Estate Services launched the luxury home auction campaign within days of preparing due diligence. The home was unique, custom built for the owner. More than 500 qualified buyers were contacted, out of which a handful attended the auction. The home was successfully sold to the highest bidder.

  • Due Diligence Development

  • Online and Print Advertising

  • Marketing Collateral Production

Results

The home was truly a luxury mansion, custom built for the owner, which meant that finding a buyer for such a unique home was going to be challenging. We advertised in the Chicago Tribune, The Sun-Times, and the Wall Street Journal. Coverage of the auction was stellar and we continued to ramp up outreach over the next few weeks after commencing the campaign.

We reached out to our proprietary list of high-end home buyers, and were able to generate strong interest in a matter of two weeks. The auction was held on the expected date and the process yielded highly qualified bidders.

Bidder’s Package Development
Advertising in Mainstream Print Media
Print Materials
Direct Marketing

Samples

Portfolio